Blogs

Blogs

  • date 18 Nov 2020

    The tomato: a top product in the time of corona

    Whether it is about maintaining good health or beating quarantine weight gain, these days consumers often choose healthy and low-calorie products when grocery shopping (online). Producers of these healthy alternatives stress the positive claims through marketing. Why does the fruit and vegetable industry fail to do so? After all, a tomato hardly contains any calories and added sugars while it is bursting with vitamins.

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  • date 14 Oct 2020

    COVID-19 crisis: less convenience means back to basics

    Before the start of the COVID-19 pandemic, the fruit and vegetable sector showed a preference for superfast and simple meals. Consumers chose convenience products like pre-cut fruit and vegetables and fresh ready meals. These were often purchased on their commute from work. Weekends were celebrated with social drinks and dinner parties together with family and friends. But how is it now, considering the current COVID-19 safety measures?

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  • date 02 Sep 2020

    Plant A Seed Now, Pick the Fruits Later

    Quick thinking is essential in Sales and Marketing. Actions often focus on the short term: achieving short-lived success before moving on to the next. But looking further ahead has its advantages. Try doing some research or talk to experts to expand your horizons. What are the developments for the coming five years? If you plan a seed now, you can pick the fruits later.

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  • date 01 Jul 2020

    This summer, Prominent is coming to you!

    A fresh smoothie with tomatoes? A funny tomato lollipop? Or a feast with tapas and pinchos? The versatile tomato is the perfect ingredient to eat at any time of the day. To inspire consumers, Prominent visited various locations with their own food truck, the Tomato Times, including a 2-metre bench! Check the new commercial that was launched on 25 June.

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  • date 02 Jun 2020

    Kids Food Challenge 2020: Healthy and Happy

    Who will win this year’s Kids Food Challenge? Last year, we organised our grand finale at the Kookfabriek in Utrecht. Today, we are challenging young contestants to get creative at home. What could be more fun than cooking in the kitchen? Enjoying fun and fabulous dishes together! Prominent challenges kids to use healthy ingredients and create happy faces at the table.

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  • date 29 Apr 2020

    How Does the Corona Crisis Influence Our Buying Behaviour?

    As the world economy is spiralling toward a recession, consumer confidence plummets. Because of an uncertain future, consumers start saving more. On their daily groceries too. How does the corona crisis influence their buying behaviour? And which new trends will permanently change the retail landscape?

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  • date 25 Mar 2020

    COVID-19 Asks for A Healthy Approach

    COVID-19 is everywhere. With this corona virus holding our society in its grip, it is easy to have a passive attitude. But in challenging times like these, a proactive approach – based on expert advice – can really make a difference. To resist COVID-19, maintaining good general health is crucial. You can be of influence by making sure you choose beneficial vitamins and nutrients. Which types of food promote good health?

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  • date 03 Mar 2020

    Nutri-Score: Valuable Tool or Clever Marketing Trick?

    In contrast to twenty years ago, the modern consumer is continuously seduced to start snacking. The range in supermarkets, kiosks and petrol stations has dramatically expanded. We can eat anywhere and anytime. How do you make healthy choices? The Nutri-Score printed on packaging could offer help. But is this international certification as transparent as it seems? Prominent stays curious and started an investigation.

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  • date 22 Jan 2020

    Healthy Products and Convenience Go Hand in Hand

    How do shoppers purchase their products and where can we spot the biggest growth? At the start of 2020 Prominent is looking ahead; the ambition to introduce more fresh produce using various selling points remains relevant. In the new year too, consumers will increasingly choose healthy options. Where can we find sales opportunities in 2020?

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  • date 11 Dec 2019

    Prominent Says ‘We challenge you!’

    At the Global Tomato Congress in Rotterdam, the Prominent brand recently launched its campaign We Challenge You. Here, the entire chain – from our growers and partners to retailers – is challenged to help consumers enjoy healthy tomatoes on a daily basis. The campaign mainly focuses on the new generation of shoppers: millennials, young families and children. By planting a seed right now and providing the right information and inspiration, chances are they will still choose Prominent tomatoes in the future.

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