Blogs

Blogs

  • date 22 Jan 2020

    Healthy Products and Convenience Go Hand in Hand

    How do shoppers purchase their products and where can we spot the biggest growth? At the start of 2020 Prominent is looking ahead; the ambition to introduce more fresh produce using various selling points remains relevant. In the new year too, consumers will increasingly choose healthy options. Where can we find sales opportunities in 2020?

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  • date 11 Dec 2019

    Prominent Says ‘We challenge you!’

    At the Global Tomato Congress in Rotterdam, the Prominent brand recently launched its campaign We Challenge You. Here, the entire chain – from our growers and partners to retailers – is challenged to help consumers enjoy healthy tomatoes on a daily basis. The campaign mainly focuses on the new generation of shoppers: millennials, young families and children. By planting a seed right now and providing the right information and inspiration, chances are they will still choose Prominent tomatoes in the future.

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  • date 30 Oct 2019

    Impulse Purchases as Extra Source of Income

    With the holidays approaching and the Christmas range already in the shops, consumers are increasingly tempted to make impulse purchases. How can we, as the fruit and vegetable sector, profit from this too? These five elements allow those extra (vine) tomatoes to end up in the shopping cart: product, presentation, placement, price and positive feelings.

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  • date 28 Aug 2019

    Convenience Product Is the Big Winner

    People want convenience. Nothing wrong with that, but the senses should also be stimulated. Therefore, many supermarkets choose a combination of convenience and experience. By presenting (vine) tomatoes as pre-packed as well as unpackaged, for example. Even though shoppers say they find experience important, the majority ultimately goes for convenience. Curious to know which solutions Prominent has come up with?

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  • date 31 Jul 2019

    Our Kids Food Challenge Tastes Like More

    What’s more fun than spending time in the kitchen with your mum and dad? Participating in the Prominent Kids Food Challenge 2019. Last month, the first edition of this cooking competition took place and, both for Prominent and our partners, it certainly tastes like more! In the final, hosted by Dutch presenter Klaas van Kruistrum, nine young contestants competed for the title of Vegetable Hero 2019. Robin took home the trophy because the expert jury – including Big Green Egg master chef Michel Lambermon and children’s cookbook author Laura Emmelkamp – found her scrumptious snack and spooky pizza not only the most fun, but also the most flavoursome.

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  • date 26 Jun 2019

    He Who Says Snack, Says Snacking Tomato!

    On your bicycle to work or on the train home, behind the computer at the office or in front of the television at home; our snacking moments are increasing. Three meals a day used to be the standard, but today we chose multiple moments to have a bite. Which snacks do consumers choose and what makes the snacking tomato so popular?

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  • date 08 May 2019

    From Exclusive Niche Product to Supplying in Bulk

    What is generally preferred; supplying fresh produce in bulk or reaching specific markets with exclusive products? Both options offer advantages, like an extensive market through bulk supply or a leading position through unique products. What if we combine both options? So, we can offer exceptional products in bulk to reach a larger audience? Then, we have created a win-win situation!

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  • date 20 Mar 2019

    A Vine Tomato Is So Much More Than Just Red and Round!

    Our previous blog explained that consumers decide whether a product is successful or not. The same counts for the flavour of our vine tomatoes. Every two weeks, an independent taste panel reviews the taste and texture of our products.

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  • date 06 Feb 2019

    A Successful Product? That is Up to The Consumer!

    The power of consumers increases, since they have better access to information and knowledge. To meet their growing demands, producers need to become more transparent and start providing the right type of information at the right time.

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  • date 08 Jan 2019

    The Vine Tomato: A Star Player in Supermarket E-Commerce

    The Nielsen Company states that next year, the Netherlands will take a giant leap forward when it comes to supermarket e-commerce. When analysing recent numbers of online bestsellers, vegetables are ranked first place, with vine tomatoes receiving an honourable mention. How can we maintain this top position in the future?

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