Blogs

Blogs

  • date 28 Aug 2019

    Convenience Product Is the Big Winner

    People want convenience. Nothing wrong with that, but the senses should also be stimulated. Therefore, many supermarkets choose a combination of convenience and experience. By presenting (vine) tomatoes as pre-packed as well as unpackaged, for example. Even though shoppers say they find experience important, the majority ultimately goes for convenience. Curious to know which solutions Prominent has come up with?

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  • date 31 Jul 2019

    Our Kids Food Challenge Tastes Like More

    What’s more fun than spending time in the kitchen with your mum and dad? Participating in the Prominent Kids Food Challenge 2019. Last month, the first edition of this cooking competition took place and, both for Prominent and our partners, it certainly tastes like more! In the final, hosted by Dutch presenter Klaas van Kruistrum, nine young contestants competed for the title of Vegetable Hero 2019. Robin took home the trophy because the expert jury – including Big Green Egg master chef Michel Lambermon and children’s cookbook author Laura Emmelkamp – found her scrumptious snack and spooky pizza not only the most fun, but also the most flavoursome.

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  • date 26 Jun 2019

    He Who Says Snack, Says Snacking Tomato!

    On your bicycle to work or on the train home, behind the computer at the office or in front of the television at home; our snacking moments are increasing. Three meals a day used to be the standard, but today we chose multiple moments to have a bite. Which snacks do consumers choose and what makes the snacking tomato so popular?

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  • date 08 May 2019

    From Exclusive Niche Product to Supplying in Bulk

    What is generally preferred; supplying fresh produce in bulk or reaching specific markets with exclusive products? Both options offer advantages, like an extensive market through bulk supply or a leading position through unique products. What if we combine both options? So, we can offer exceptional products in bulk to reach a larger audience? Then, we have created a win-win situation!

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  • date 20 Mar 2019

    A Vine Tomato Is So Much More Than Just Red and Round!

    Our previous blog explained that consumers decide whether a product is successful or not. The same counts for the flavour of our vine tomatoes. Every two weeks, an independent taste panel reviews the taste and texture of our products.

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  • date 06 Feb 2019

    A Successful Product? That is Up to The Consumer!

    The power of consumers increases, since they have better access to information and knowledge. To meet their growing demands, producers need to become more transparent and start providing the right type of information at the right time.

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  • date 08 Jan 2019

    The Vine Tomato: A Star Player in Supermarket E-Commerce

    The Nielsen Company states that next year, the Netherlands will take a giant leap forward when it comes to supermarket e-commerce. When analysing recent numbers of online bestsellers, vegetables are ranked first place, with vine tomatoes receiving an honourable mention. How can we maintain this top position in the future?

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  • date 07 Jan 2019

    DATA CONNECTS FOOD WITH CONSUMERS

    The use of data and new technologies is opening up plenty of opportunities for tomatoes in all areas from greenhouse to retail display. From making strides in production and cultivation planning to choosing a sales strategy, data is already a factor in the everyday decisions affecting our business operations. Take crop data, for instance, or climate control, labour records and energy management. These developments may still be in the early stages, but the ways for using data to obtain valuable insights are increasing and becoming more accessible.

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  • date 04 Dec 2018

    ‘Healthy Choices’ Remain an Important Trend in 2019

    As in previous years, 2019 will be about healthy living and a conscious approach to food. More often, retailers will meet the individual needs of consumers and support them in making healthy choices. In this, technology and data are playing an increasingly important role. Both in collecting data and providing custom-solutions. The versatile vine tomato perfectly fits this healthy trend.

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  • date 05 Nov 2018

    Which Impact Does Brexit Have on The Fruit and Vegetable Sector?

    The impending Brexit on the 29th of March 2019 brings a lot of uncertainty for entrepreneurs who are doing business with the United Kingdom. With 600.000 lorries crossing the Canal each year, the UK is our most important trade partner after Germany. What happens when the UK leaves the European internal market and customs union, and free transport of fruit and vegetables is no longer an option?

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