Blogs

Blogs

  • date 05 May 2021

    Which tips of Hello Fresh can be used in the fruit and vegetable sector?

    COVID-19 pandemic or not, consumers still want to eat good, healthy and preferably budget-friendly food. For this, recipe boxes are a great solution, and Hello Fresh is taking centre stage. This successful organisation saw its global revenue increase to 3.75 billion euro in 2020. What is their secret and which tips can the fruit and vegetable sector use as well?

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  • date 31 Mar 2021

    Stronger private labels if retailers and sector work together

    Private labels are becoming increasingly popular among consumers. How can the fruit and vegetable sector collaborate with retailers to market their products even better? In chapter two of this series, we take a look at how both parties can join forces. Through sharing knowledge and experience, the position of private labels can be even further strengthened.

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  • date 03 Mar 2021

    Improved positioning of private labels is paying off

    The global trend of retailers positioning/marketing their private label better has really taken off in the last couple of years. By focusing on an appealing price-quality ratio, clear communication and smart innovation, an increasing number of consumers now know where to find these private labels. They are no longer seen as a B-choice, but as a similar and sometimes even better option next to the well-known premium brands on the shelves.

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  • date 22 Jan 2021

    2021 not only brings uncertainty but opportunities too!

    At the start of the new year, Prominent looks ahead. What will be the trends in 2021? Which opportunities can the fruit and vegetable sector take advantage of? Despite the uncertainty that the COVID-19 crisis brings, there are successes to be achieved too. You just have to know what to look out for.

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  • date 22 Dec 2020

    How to choose the best packaging for a product?

    It is the inside that counts, one often says. Although appropriate packaging can give fruit and vegetables an enormous boost. Is your decision based on sustainability, longer shelf life or clever marketing? Prominent wants to stimulate a conscious decision and discusses the added value of great packaging. Not only will it push you forward, but the entire fruit and vegetable market.

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  • date 18 Nov 2020

    The tomato: a top product in the time of corona

    Whether it is about maintaining good health or beating quarantine weight gain, these days consumers often choose healthy and low-calorie products when grocery shopping (online). Producers of these healthy alternatives stress the positive claims through marketing. Why does the fruit and vegetable industry fail to do so? After all, a tomato hardly contains any calories and added sugars while it is bursting with vitamins.

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  • date 14 Oct 2020

    COVID-19 crisis: less convenience means back to basics

    Before the start of the COVID-19 pandemic, the fruit and vegetable sector showed a preference for superfast and simple meals. Consumers chose convenience products like pre-cut fruit and vegetables and fresh ready meals. These were often purchased on their commute from work. Weekends were celebrated with social drinks and dinner parties together with family and friends. But how is it now, considering the current COVID-19 safety measures?

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  • date 02 Sep 2020

    Plant A Seed Now, Pick the Fruits Later

    Quick thinking is essential in Sales and Marketing. Actions often focus on the short term: achieving short-lived success before moving on to the next. But looking further ahead has its advantages. Try doing some research or talk to experts to expand your horizons. What are the developments for the coming five years? If you plan a seed now, you can pick the fruits later.

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  • date 01 Jul 2020

    This summer, Prominent is coming to you!

    A fresh smoothie with tomatoes? A funny tomato lollipop? Or a feast with tapas and pinchos? The versatile tomato is the perfect ingredient to eat at any time of the day. To inspire consumers, Prominent visited various locations with their own food truck, the Tomato Times, including a 2-metre bench! Check the new commercial that was launched on 25 June.

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  • date 02 Jun 2020

    Kids Food Challenge 2020: Healthy and Happy

    Who will win this year’s Kids Food Challenge? Last year, we organised our grand finale at the Kookfabriek in Utrecht. Today, we are challenging young contestants to get creative at home. What could be more fun than cooking in the kitchen? Enjoying fun and fabulous dishes together! Prominent challenges kids to use healthy ingredients and create happy faces at the table.

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