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  • date 25 Mar 2020

    COVID-19 Asks for A Healthy Approach

    COVID-19 is everywhere. With this corona virus holding our society in its grip, it is easy to have a passive attitude. But in challenging times like these, a proactive approach – based on expert advice – can really make a difference. To resist COVID-19, maintaining good general health is crucial. You can be of influence by making sure you choose beneficial vitamins and nutrients. Which types of food promote good health?

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  • date 03 Mar 2020

    Nutri-Score: Valuable Tool or Clever Marketing Trick?

    In contrast to twenty years ago, the modern consumer is continuously seduced to start snacking. The range in supermarkets, kiosks and petrol stations has dramatically expanded. We can eat anywhere and anytime. How do you make healthy choices? The Nutri-Score printed on packaging could offer help. But is this international certification as transparent as it seems? Prominent stays curious and started an investigation.

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  • date 09 Jan 2020

    Prominent Group Cooperative wins 2020 Horticulture Entrepreneur Prize

    Prominent, an innovative specialist in tomatoes, was presented with the 2020 Horticulture Entrepreneur Prize during a festive event held on Wednesday, 8 January at Keukenhof in Lisse, The Netherlands. This makes Prominent the horticulture entrepreneur of the year. The jury declared that this organisation, which began as a growers' association, has now become an enterprising cooperative whose members are also shareholders.

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  • date 27 Nov 2019

    Prominent launches its new campaign: 'We challenge you'

    The Global Tomato Congress in Rotterdam set the stage yesterday for the Prominent brand to announce its new campaign entitled 'We challenge you'. Perry Dekkers, Commercial Director at Coöperatie DOOR, talked about the challenge shared by all the links in the supply chain: having more consumers enjoy healthy delicious tomatoes on a daily basis.

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  • date 18 Sep 2019

    Sponsor of Global Tomato Congress 2019

    On Tuesday, 26 November, all the key players in the fresh produce sector that have anything to do with tomatoes will meet for the first edition of the Global Tomato Congress in Rotterdam. As expected, Prominent will serve as one of its sponsors. This conference is organised by Fruitnet, which also organises the annual Global Berry Congress. Three stages with over 40 speakers offer a variety of topics. And of course, there will be plenty of networking opportunities.

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  • date 10 Jul 2019

    Thrilling final in the Prominent Kids Food Challenge

    The time had finally come: the last cook-off in the Prominent Kids Food Challenge 2019. Last weekend, nine avid young chefs, with the support of a parent, came from places all over the Netherlands to compete for the prestigious title of Veggie Hero of 2019. The final cook-off on Sunday, 7 July was full of suspense. The kids didn't make it easy for the jury. But it was 11-year-old Robin who ultimately claimed the title.

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  • date 15 Apr 2019

    BRIOSO: A CLASSIC TOP TOMATO

    When talking about our top tomatoes for quality and taste, we simply have to include the Brioso. This tasty cocktail vine tomato with a fruit weigh of 40 grams is characterised by just the right balance of tart and sweet.

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  • date 15 Apr 2019

    INNOVATIVE FRESH MONITORS FLAVOUR AND QUALITY

    As a consumer, have you ever been disappointed about the quality of fresh produce? An avocado that wasn't 'ready to eat', or a tomato without any flavour? Having an understanding of the flavour, quality and keeping quality of fresh products has never been so important. Innovative Fresh, a quality-monitoring company, provides us with objective and independently acquired data so that consumers can always enjoy a delicious tomato.

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  • date 07 Jan 2019

    THE FIVE BIGGEST EUROPEAN FOOD TRENDS FOR 2019

    Leading healthier lifestyles - including making conscious decisions about food - will continue as trends in 2019. But what are the trends that will bring about these healthier lifestyles in the year ahead?

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  • date 01 Oct 2018

    Be transparent and tell your story

    The need for information among consumers is increasing. More and more, they want to know who has made a product, where it comes from and what you can do with it. Consumers are also sensitive to the reputation of a product. In short, it is increasingly important to inform consumers as transparently and completely as possible. What does this mean for our tomatoes?

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  • date 29 Sep 2018

    Growers continue to grow

    To continue serving our retailers well by supplying a wide range of sustainably produced tomatoes: in short, this is our strategy for the future of Prominent tomatoes. Prominent's growers are realising this by such means as making the size of their company ready to meet future challenges. It's up to the growers themselves to determine a way to do this that best fits how they run their businesses.

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  • date 01 Oct 2018

    Stef talks about sustainable packaging

    I'm involved in all the marketing activities needed to create the right product/market combination. This includes for example conducting market research, analysing the performance of our tomatoes, and always looking for ways to improve our packages. It's all aimed at helping to support the sales team.

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