Blogs

Blogs

  • date 31 Aug 2017

    Are Regional Products Always Better Than Imported Products?

    What role does origin play when choosing a certain product? National marketing agencies make us believe that regional products are better than imported fruit and vegetables. But is this information correct and how do shoppers fit into this story?

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  • date 11 Aug 2017

    Would You Choose an Apple…Or a Mars Bar?

    Why do shoppers rather choose a Mars bar than an apple? Because they need a quick energy boost, a sweet treat or because sweet snacks are always strategically placed near check outs in stores, supermarkets and service stations? Every shopper has his own reasons. Insight in their motives allows us to cater to their needs more efficiently.

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  • date 31 Jul 2017

    An Apple a Day Keeps the Doctor Away, Right?

    This English phrase, that was first recorded in 1922, does not have as much impact as it should have. Nowadays, shoppers prefer eating sugary and/or greasy snacks. But why? This blog analyses the various reasons behind this unhealthy trend.

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  • date 12 Jul 2017

    Studies Show: We Are Increasingly Eating Less Fruit and Vegetables

    Various types of shoppers have specific daily routines, including their eating habits. What about Millenials for example, young families or baby boomers? Which products fill their shopping carts? Plenty of fresh fruit and vegetables? We are looking for answers with the help of a European study by GfK.

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  • date 21 Jun 2017

    Each Generation of Shoppers Speaks Its Own Language

    ‘Language’ can be seen in a broad sense here; in terms of values but also in the way in which shoppers buy their groceries. By communicating in a fitting way, via preferred platforms and media, similar products can become popular with different target groups

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  • date 12 Jun 2017

    Every Sales Channel Has a Story to Tell

    The number of sales channels keeps growing, but how do you make sure shoppers keep purchasing certain products? By gaining insight in why they choose a certain sales channel at certain moments and understanding its added value. Providing the right information and inspiration at the right place and time, makes shoppers arrive at the (online) check out with a full shopping cart.

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  • date 24 May 2017

    Get Out There, For More Insight and Inspiration!

    Why stay chained to your desk when you can connect with colleagues, retailers, shoppers and new target groups elsewhere? Getting out there offers the chance to expand your network and gain new knowledge. This information can then be used in targeted campaigns.

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  • date 11 May 2017

    Clear Communication Creates Increases Revenue

    ‘What’s for dinner?’ By answering that question with easy recipes and ideas – in which fresh produce plays a leading role – you create satisfied shoppers as well as retailers. Targeted communication – relevant information and inspiring dishes – brings bursting shopping carts and more revenue. That is what we call ‘partnership on a plate’!

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  • date 24 Apr 2017

    Increasing Profit by Inspiring and Advising Shoppers

    A high profit starts with supporting shoppers in choosing their products. What is the best vine tomato for a delicious salsa, for example? By advising and inspiring shoppers in various ways, dishes will not only become tastier but sales will get a boost too.

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  • Prominent premium producten
    date 05 Apr 2017

    More About Premium Products

    Throughout Europe we see an expanding range of premium quality convenience products. Shoppers’ increasing knowledge of healthy ingredients means they will no longer be satisfied with a basic cheese sandwich. Retailers grab the opportunity to present tasty alternatives, which reflect their store’s concept.

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