Together, we still face the challenge of having more consumers enjoy our tomatoes at various times throughout the day. More enjoyment, more vitamins and more energy. In short, a healthier life. Join our challenge!
Growers United, the sales organisation of Prominent tomatoes, wants to know what makes shoppers tick and is thought leader on international shopper research. Through various methods, Growers United analyses at what moment shoppers make which decisions and why. This enables us to decide how to respond accordingly. Together with retailers, we develop a fitting marketing strategy that helps shoppers, retailers and their suppliers to move forward.
How can we make tomatoes seem tastier and more appealing, by only changing the packaging? How can we influence behavior? And will consumers always do what they say? At the Global Tomato Congress, you were able to see and experience how Prominent is boosting sales by applying consumer neuroscience. Curious how? Watch the video and learn more about it.
More inspiration? Check out all our recipes.
To get a complete picture of what drives consumers and also take their unconscious choices into account…
Who has been working hard towards a healthy lifestyle recently and deserves a dinner for two? Manon Wouters…
Who will put the most delicious and surprising tomato dish on the table? In collaboration with the Prominent brand…
Together, we face the challenge of creating more tomato moments. Wondering how we use our knowledge of shopper behaviour to make the product and shelf as consumer-friendly as possible?
