The Prominent brand hits the road with its own pop-up restaurant

Tomatoes are so versatile that you can eat them at any time of day. But not everyone realises this. 'We thought it was about time to change this situation', says Wim van den Berg, Marketing Manager at Growers United. 'For our new commercial, we went on tour with our very own pop-up restaurant “Tomato Times” to surprise consumers with some wonderful tomato treats at unexpected moments.'

The 'Tomato Times' commercial shows how the Prominent brand introduces consumers to the idea that they can enjoy the versatility of tomatoes all day long. 'Our strategy focuses on the consumers themselves. We were convinced that teaming up with our partners could offer them more occasions throughout the day to enjoy tomatoes. And what better way to inspire them than by our new commercial? From a morning boost to a late night snack, from a mid-day salad to finger food. There's a tomato for any time of day.'

We challenge you

This commercial is part of the 'We challenge you' campaign that was launched at the end of 2019 during the Tomato Congress in Rotterdam. 'Together, we face the challenge of having more consumers enjoy our tomatoes at various times throughout the day. More enjoyment, more vitamins and more energy. In short, a healthier life. It's a great mission that we've summed up in one simple sentence: We challenge you!’

Time for a challenge!