• date 11 May 2017

    Clear Communication Creates Increases Revenue

    ‘What’s for dinner?’ By answering that question with easy recipes and ideas – in which fresh produce plays a leading role – you create satisfied shoppers as well as retailers. Targeted communication – relevant information and inspiring dishes – brings bursting shopping carts and more revenue. That is what we call ‘partnership on a plate’!

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  • date 24 Apr 2017

    Increasing Profit by Inspiring and Advising Shoppers

    A high profit starts with supporting shoppers in choosing their products. What is the best vine tomato for a delicious salsa, for example? By advising and inspiring shoppers in various ways, dishes will not only become tastier but sales will get a boost too.

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    date 05 Apr 2017

    More About Premium Products

    Throughout Europe we see an expanding range of premium quality convenience products. Shoppers’ increasing knowledge of healthy ingredients means they will no longer be satisfied with a basic cheese sandwich. Retailers grab the opportunity to present tasty alternatives, which reflect their store’s concept.

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  • date 22 Mar 2017

    More Sales Channels to Reach Shoppers

    Shoppers use new sales channels to buy their everyday groceries. The market offers an increasing amount of options to meet their individual needs. Shoppers can be guided in this changing sales context, especially in the direction of convenience products.

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  • date 09 Mar 2017

    Minor Changes, Major Effect!

    In the past weeks, we have been analysing our Shopper Model. The time has come put this useful tool into action. This blog shows how you can easily inspire various target groups to add a little extra to their daily routine.

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  • date 06 Feb 2017

    Launch of 'Delicious outside the refrigerator' campaign

    Most people put the tomatoes they just bought straight into the refrigerator, but this isn't very sensible. Few consumers are acquainted with the advice not to refrigerate tomatoes. 'The highest time for a focused campaign,' Wim van den Berg, Marketing Manager, informs us. 'Our campaign will include the distribution of brochures and stickers, as well as calling on all of our supply chain partners to pass on the message.'

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  • date 17 Feb 2017

    How to Successfully Sell Your Products

    This last episode in our series about the Shopper Model discusses ‘The Product’. Successfully selling your products starts with understanding shoppers as well as the items that are on display. This knowledge allows you to produce effective communication that appeals to shoppers and helps them choose the right products.

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  • date 02 Feb 2017

    Fruit and Vegetables as Ambassadors of a Store Concept

    Do you choose unprocessed, prepared, or ready-made products? The range of fruit and vegetables keeps expanding and creates more revenue. Therefore, it is the perfect category to add character to a store concept. Part three in our series about the Shopper Model discusses ‘the category’.

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  • date 03 Jan 2017

    Celebrate the Good Life in 2017

    The month of January usually stands for restriction. People limit their food intake for example, or their spending. We think life is worth celebrating. When you make conscious decisions, you can enjoy great food, drinks and company all year round.

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  • date 15 Dec 2016

    How to Stand Out from The Crowd

    What makes people chose a certain store to buy their groceries? Its convenient location? Or the pleasant shopping experience? How do shops stand out from the crowd? The answers can be found in our blog about the second stage of our Shopper Model: The Shop.

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