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The Future of Smart Packaging

For years, the fruit and vegetable industry has been discussing smart packaging. But what is smart packaging? Are these mean sustainable? Do we choose plastic or paper? What are the production methods and which raw materials are being used? Are these materials recycled? The packaging issue focuses on the product itself as well as on current social and environmental demands.

The Balance Between Effectivity and Sustainability

As an industry, it is important to find the right solutions. Which packaging material works best for which product? When fruit and vegetable products are transported, their packaging should provide the right protection. Next to that, making sure the products stay fresh is also important. This does not automatically mean adding more material; minimal means can also provide great protection. Think of a thinner type of plastic or clever paper options. Nowadays, packaging focuses on effectivity and sustainability. It is important to find the right balance between these two.

The Right Packaging for Every Product

The packaging issue starts with production. Which raw materials are used in the process? Are these options sustainable – looking out for FSC or PEFC certification when using paper and cardboard, for example – or do they even contain recycled materials? Or bio plastics? Finding answers to these questions is not that simple. What works for one product does not automatically work for another. A delicate head of lettuce will not stay fresh wrapped in paper packaging, but for an apple or tomato paper works just fine.

Smart Packaging as An Environmentally Friendly Option

Society is becoming more aware of the benefits of packaging. For some products packaging might not be the most environmentally friendly option, but this does not count for every product. Fresh fruit and vegetables will remain intact – during transport as well as in the consumer’s kitchen – through using the right type of packaging. Innovating in smart packaging will ensure fruit and vegetables will stay fresh longer, which has a positive effect on food waste. That is great news for consumers and for our environment!

Curious to know more about the packaging of our products? We are keen to tell you more. Do not hesitate to get in touch with Wim van den Berg: or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

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