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Minor Changes, Major Effect!

How to easily inspire various target groups to add a little extra to their daily routine.

In the past weeks, we have been analysing our Shopper Model. The time has come put this useful tool into action. This blog shows how you can easily inspire various target groups to add a little extra to their daily routine.

People Are Creatures of Habit

People often routinely act, since we are creatures of habit. This also applies to the dishes we regularly serve and the product we choose. Our selection of tried and tested recipes is often limited. Why not experiment, you ask? This takes too much time, something we usually do not have. Whether we analyse a family, a couple or a single person, everyone chooses convenience in the shape of a favourite recipe, pre-cut vegetables or ready-made meals.

Add Something Extra to Regular Recipes

Persuading shoppers to try something completely different takes a lot of time, energy and money. Why not focus on existing routines and add a new element to this? Supermarket chain Lidl launched a national campaign to revamp a Dutch seasonal favourite: ‘stamppot’, a dish similar to bubble and squeak. Next to the traditional kale, endive, sauerkraut, and carrot and onion stamppot, Lidl offered new products to add something extra to these one-pot dinners. With minimal means, the supermarket inspired shoppers to serve something special.

Various Target Groups, One Dish

Stamppot reminds us of cozy family dinners, where everyone is gathered around a large table. But for many target groups this picture does not correspond with their reality. A couple could conveniently choose pre-cut vegetables and a single person could go for a ready-made stamppot. Supermarkets can therefor cater to the needs of various target groups, while focusing on the same, well-known dish.

Are you inspired by our words and would you like to start using our Shopper Model? Do not hesitate to get in touch with Wim van den Berg: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

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