Tomatoes in the refrigerator at the expense of flavour

02 Jul 2015

It has been scientifically proven that tomatoes that are kept in the refrigerator undergo a decrease in some important flavours, which makes them less tasty. This has been found in a study conducted by Wageningen University & Research centre (Wageningen UR) in the Netherlands.

It has been scientifically proven that tomatoes that are kept in the refrigerator undergo a decrease in some important flavours, which makes them less tasty. This has been found in a study conducted by Wageningen University & Research centre (Wageningen UR) in the Netherlands.

"It is better for consumers to store tomatoes outside of the refrigerator," explained Ernst Woltering, senior scientist at Wageningen University, Food & Biobased Research. "Only thirty percent of the people do so, however." Tomatoes are popular, but people often complaint about the taste. Consumers are therefore in a position to do something about this themselves. It is also important for other stakeholders in the chain to never store or transport tomatoes in an environment that is colder than 15°C.

Source: Wageningen UR, the Netherlands

Activate the shopper to consume tomatoes at unexpected moments

With breakfast, for example. Curious about the positive effects?