Would You Choose an Apple…Or a Mars Bar?

11 Aug 2017

Why do shoppers rather choose a Mars bar than an apple? Because they need a quick energy boost, a sweet treat or because sweet snacks are always strategically placed near check outs in stores, supermarkets and service stations? Every shopper has his own reasons. Insight in their motives allows us to cater to their needs more efficiently.

Why do shoppers rather choose a Mars bar than an apple? Because they need a quick energy boost, a sweet treat or because sweet snacks are always strategically placed near check outs in stores, supermarkets and service stations? Every shopper has his own reasons. Insight in their motives allows us to cater to their needs more efficiently.

Despite Healthy Trends, People Remain Creatures of Habit

Whatever the personal motives are when choosing unhealthy snacks and order a pizza or take-out for dinner, fact is that despite the extensive information about the importance of a healthy lifestyle, the new WHO norm is still not being met [hyperlink previous blog]. Why can popular blogs, television programmes and cook books – by Dutch foodies Fajah Laurens, Rens Kroes and Jet van Nieuwkerk for example – not seem to change this? People remain creatures of habit, with their personal patterns; this also counts for making (un)healthy food choices.

Insight in a Target Group, Better Suggestions and More Sales

How can you get shoppers to choose an apple instead of a Mars bar? By analysing their eating habits and purchasing behaviour, for which you can use our Shopper Model. Suggestions that match the existing eating and purchasing habits will give you the best results. Do not expect someone with a limited amount of time to spend hours in the kitchen. Pre-cut vegetables, a healthy ready-meal or salad are better suitable options to meet his needs. But even these suggestions are personal. A young student will more likely choose a healthy salad, whereas a male baby boomer will prefer a more traditional option. Insight in various target groups leads to better suggestions and ultimately to healthier choices ánd more sales!

Are you inspired by our words and interested in reaching shoppers more effectively, using our Shopper Model? Do not hesitate to get in touch with Wim van den Berg: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

Activate the shopper to consume tomatoes at unexpected moments

With breakfast, for example. Curious about the positive effects?