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The Shopper Model: An Effective Tool

What turns a good vine tomato into a great vine tomato? Presenting it at the right time, at the right place, to the right shoppers. How is this done? Our Shopper Model will guide you, as it provides crucial insight in the four stages of their purchasing process. Fully understanding their needs is vital when aiming to increase sales.

The Shopper Model Diagram

Today’s customers have a more flexible attitude towards purchasing products than they did ten years ago. They are better informed, they use various channels to buy their desired items and their expectations keep changing according to the different stages of their shopping experience.

Our Shopper Model is an effective tool which can help understand modern shoppers throughout their purchasing process. Following their shopping cycle, our diagram offers clarity by focussing on four quintessential stages: ‘consumer’, ‘shop’, ‘category’ and ‘product’. These stages are closely connected and driven by a continuous stream of ‘activation’, which is followed by ‘result’.

Insight in Order to Increase Sales

When you are aiming to increase sales, it is vital to understand shoppers at every stage of their shopping cycle. Our Shopper Model can help clarify their needs and expectations and determine the elements that play an important role in their purchasing process. When fine-tuning a customer-focused approach, such insights are of great value. They allow growers, suppliers and retailers to carefully select the appropriate means that are needed to maximise customer satisfaction.

Our next blog will focus on the first quarter of the Shopper Model: The Consumer. We discuss the challenges concerning modern shoppers and offer valuable tips on how to keep inspiring them.

Are you inspired by our words and would you like to start using our Shopper Model? Do not hesitate to get in touch with Wim van den Berg from DOOR Partners/Prominent: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

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