Prominent presents new ‘I feel good’ concept

Last week, food bloggers from Germany were invited to Prominent’s ‘Tasty Room’ to immerse themselves in the world of tomatoes. They tested and experienced our tomatoes. And the bloggers got a scoop! Project manager Ivette Ouweleen introduced them to the new ‘I feel good’ concept, which focuses on the moment of use.

Research has shown that shoppers need some help when choosing fresh products. They often don’t know which tomato is best for a particular recipe. The ‘I feel good’ concept gives the shopping public a helping hand. “We use special labels to communicate the moment of use, simply by using symbols and a photo of a tasty tomato dish,” explains Ivette. “We also describe the specific characteristics of our tomatoes, for example that a salad tomato is aromatic and juicy, and the best tomato for grilling is sweet and firm. The information is available, but it’s not communicated very well in the store.”

Taste bud test
For lunch, the bloggers were served with a number of culinary surprises. Among the dishes prepared by the chef from the Rossio restaurant in Delft was one which included cocktail tomatoes, grilled courgette, Parmesan cheese and toasted breadcrumbs – a recipe from the ‘I feel good’ concept. And after this taste bud test, the group was naturally treated to a look at the tomatoes in the greenhouse.

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The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

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