Increasing Profit by Inspiring and Advising Shoppers

A high profit starts with supporting shoppers in choosing their products. What is the best vine tomato for a delicious salsa, for example? By advising and inspiring shoppers in various ways, dishes will not only become tastier but sales will get a boost too.

Ingredients Instead of Products

Next to knowledge about products, knowing what drives shoppers to buy certain products is crucial for a high profit. Try approaching vine tomatoes as ingredients for example, instead of products of which to sell as many as possible. When shoppers write their shopping list, it contains various ingredients that – when put together – form a dish. Here, we can really make a difference; which vine tomato has the best characteristics for a great pasta sauce?

Inspiration: Partnership on a Plate

Together with our partners we can advise and inspire shoppers in many ways. In the store, a magazine or on social media, we can share our knowledge so shoppers can choose specific vine tomatoes to perfectly match a dish or cooking method. Some varieties are great in a salad while others taste best when they are grilled. A positive result in the kitchen will ultimately lead to products being bought more often in the future.

More Profit with the Fresh Mix

Another way of inspiring shoppers in their choice, is adding a bonus to certain products. Dutch supermarket Albert Heijn introduced the ‘Fresh Mix’ for example; a selection of fresh vegetables that become cheaper when bought together instead of as separate items, encouraging shoppers to buy more. Bulk value packs are no longer only applicable to biscuits, sweets and non-perishable products, as fresh produce such as fruit and vegetables are also purchased in larger quantities.

Are you inspired by our words and would you like to know more about our concept ‘Partnership on a Plate’? Do not hesitate to get in touch with Wim van den Berg from DOOR Partners/Prominent: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.