Focus on The Small Moments of Happiness

29 Nov 2016

How do you keep consumers inspired after the festive month of December? By focussing on the little moments of joy in everyday life. We discuss how to achieve this and how modern shoppers need an individual approach instead of being placed into a fixed target group. This blog describes the first segment of our Shopper Model: The Consumer.

How do you keep consumers inspired after the festive month of December? By focussing on the little moments of joy in everyday life. We discuss how to achieve this and how modern shoppers need an individual approach instead of being placed into a fixed target group. This blog describes the first segment of our Shopper Model: The Consumer.

More Channels, More Information

Today’s consumers are well informed about products and special offers; they often know what they want to buy. Through social media, various types of magazines and cooking shows on television, they receive expert information and become inspired chefs. Instead of just follow the heard, modern consumers want to express themselves through their shopping and cooking.

Fixed Target Groups vs Individual Shoppers

Previously, consumers were placed in distinctive target groups. Nowadays, consumers rapidly change from one group to the next, driven by external factors such a certain time, occasion and company. A mother of three can be a savvy shopper focussed on family groceries one day, grab a quick snack before heading to her gym class the next, and spend a small fortune on an elaborate dinner for friends the another.

It’s Good to Know You!

To really make a difference, we need to start understanding consumers on an individual level. Next to focussing on main events like Christmas and New Year’s Eve or a health-conscious start of 2017, we need to gain insight in our consumers’ personal situation. Did they recently welcome a baby, buy a new house or change jobs, for example? Such life changing events will influence their needs, budget and shopping pattern.

Small Moments of Happiness

How can we keep inspiring our consumers when this fun-filled December is over? By focussing on the small moments of happiness which bring a smile to our face at any moment. Instead of only focussing on main events, we can offer consumers new ideas and the right tools to make every day special. How about a well-deserved dinner after a long working day, a fun and healthy lunchbox for kids, a quick snack for on the road or a winter warming oven-dish for the weekend? Small moments like these can have a big impact; to our customers and increasing sales. http://www.prominent-tomatoes.nl/en/het-ingredient/campagnes/

Our next blog will focus on the second stage of our Shopper Model: The Shop. We look at various supermarket concepts and the way we can influence shoppers once they are inside, filling their shopping cart.

Are you inspired by our words and would you like to start using our Shopper Model? Do not hesitate to get in touch with Wim van den Berg from DOOR Partners/Prominent: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

Activate the shopper to consume tomatoes at unexpected moments

With breakfast, for example. Curious about the positive effects?