Blogs

A tomato with character

A tomato is more than an item number with specifications -- even though people in the supply chain don’t always sufficiently realise this. The pureness and authenticity of the tomato reflect characteristics that stimulate our senses. Unfortunately, we still tend to put our ideas about food on automatic pilot and allow ourselves to forget the beauty of the tomato and its natural origins.

Its colour, fragrance, shape, texture, aroma, juice and seeds all come together to create the perfect taste experience. All in all, this interplay of sensory perceptions results in the taste you experience. The origins of this red fruit play an important role in producing this taste. It begins with the selection of the specific variety. Additional factors of influence are the care as well as the number of hours of sunlight the cluster receives during its growth and ripening. It takes a real tomato specialist to grow a tomato with character.

Consider products like wine, cheese, meat and beer. Here, too, pure ingredients such as water, grain, hops, yeast -- as well as professional expertise -- are what give these products their character. These are all excellent examples from which we can learn with regard to the taste experience. Actually, we could be a bit more convincing in communicating the qualities of our wonderful tomatoes. Not only with our customers -- but especially the consumer.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

Return to blogs

Vorige artikelen

  • date 15 Sep 2015

    Prominent’s ‘Tasty Room’ inspires visitors

    What better place to enjoy a tomato than where it was grown? Many people have done just that. Prominent’s ‘Tasty Room’ stimulates all the senses. ‘After a guided tour through our production facility on Groeneweg in the Dutch town of ’s-Gravenzande, it’s time to see tomatoes in a retail produce display and taste them, too’, says marketing manager, Wim van den Berg.

    Like to know more? read more

  • date 25 Jun 2015

    The tomato forges unexpected friendships

    We think of vegetables as the basis for a healthy and easy-to-prepare meal. But how often do we combine fruit and vegetables in a single dish? The result can be a real explosion of flavours with the tomato tying everything together. After all, a tomato is both fruity and savoury at the same time and just as juicy as a melon. Typical of the tomato is its refreshing sweetness and juiciness – giving it a fruity character. So what is the tomato doing in the vegetable section?

    Like to know more? read more

Follow us