A tomato with character

A tomato is more than an item number with specifications -- even though people in the supply chain don’t always sufficiently realise this. The pureness and authenticity of the tomato reflect characteristics that stimulate our senses. Unfortunately, we still tend to put our ideas about food on automatic pilot and allow ourselves to forget the beauty of the tomato and its natural origins.

Its colour, fragrance, shape, texture, aroma, juice and seeds all come together to create the perfect taste experience. All in all, this interplay of sensory perceptions results in the taste you experience. The origins of this red fruit play an important role in producing this taste. It begins with the selection of the specific variety. Additional factors of influence are the care as well as the number of hours of sunlight the cluster receives during its growth and ripening. It takes a real tomato specialist to grow a tomato with character.

Consider products like wine, cheese, meat and beer. Here, too, pure ingredients such as water, grain, hops, yeast -- as well as professional expertise -- are what give these products their character. These are all excellent examples from which we can learn with regard to the taste experience. Actually, we could be a bit more convincing in communicating the qualities of our wonderful tomatoes. Not only with our customers -- but especially the consumer.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.