Blogs

Do the switch: how to make healthy choices?

Now that bars and restaurants are cautiously opening their doors and people no longer use canteens due to continuous working from home, the need to get creative in the kitchen increases. But what if inspiration fails? Do you order a pizza or go for a healthier alternative? Through their campaign ‘do the switch’ the Dutch government aims to promote a healthy lifestyle, particularly in times of corona. And it includes a leading role for tomatoes.

A healthy lifestyle offers resistance against COVID-19

To increase the overall health of consumers, the government encourages them to get active and eat healthier. Particularly during this pandemic, maintaining a healthy lifestyle is extra important. It boosts health and speeds up recovery should people get sick after all. In addition, a healthy lifestyle prevents packing on the pounds. But how do you break old patterns?

Start with small steps to create a big result

No one gets happy from staying indoors. What is more, unhealthy food choices are never far off. It takes discipline to stay active when you only need to walk a few metres to your home office. ‘Start with small steps,’ advises the government. Go for a short walk every day, with or without a buddy or pedometer as extra motivation. Stand up from your desk every half an hour and make sure you walk through the room while making telephone calls. These minor changes can already lead to big results.

Serving unhealthy snacks or a bowl of tomatoes?

The campaign promotes healthy food choices. Through radio commercials, consumers are encouraged to choose healthy alternatives. Take a glass of water instead of fruit juice or a carbonated drink, serve a bowl of tomatoes instead of unhealthy snacks. To further inspire consumers, this last piece of advice is included in a radio commercial.

Well-known dishes with a healthy twist

Like the government, the fruit and vegetable sector should encourage consumers to make healthy choices. Here too, small steps ultimately lead to big results. By adding minor changes to well-known dishes, you are already well on your way. What is more, the step to making sustainable changes becomes less daunting. Think of a pasta dish in which meat is being replaced with fresh aubergine. Like this, consumers can still go for a quick and easy meal but one that is just a bit healthier.

By joining forces with retailers, the impact only increases. Promote healthy alternatives together, in store and in magazines. Consumers need to get inspired to make healthy decisions. This is often easier to achieve than you think!

Growers United / Prominent has been focussing on great health and taste for many years. Curious to know how we combine these two? Do not hesitate to get in touch with Wim van den Berg of Growers United / Prominent: w.vandenberg@growersunited.nl of +31 (0)6 5756 4346.

Prominent is a brand of Growers United UA. This organisation is responsible for the sales, marketing and quality control of the product.

Return to blogs

Vorige artikelen

  • date 02 Jun 2021

    Increase in consumer confidence due to easing of COVID-19 restrictions

    Consumer confidence increases as vaccinating is in full swing and more COVID-19 restrictions are being eased. The Institute of Grocery Distribution (IGD) discusses these and other insights in its Shopper Confidence Index, published in April 2021. Even though the publication focuses on developments in the United Kingdom (UK), these insights can be considered a prediction for the rest of Europe. What can the European market expect? And what should we, as fruit and vegetable sector, look out for?

    Like to know more? read more

  • date 05 May 2021

    Which tips of Hello Fresh can be used in the fruit and vegetable sector?

    COVID-19 pandemic or not, consumers still want to eat good, healthy and preferably budget-friendly food. For this, recipe boxes are a great solution, and Hello Fresh is taking centre stage. This successful organisation saw its global revenue increase to 3.75 billion euro in 2020. What is their secret and which tips can the fruit and vegetable sector use as well?

    Like to know more? read more

Follow us