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In the mood for tomatoes?

Supermarkets give consumers plenty of choice. And inducements in the media like TV commercials and cooking videos on YouTube also have an impact on what we decide to buy for our meals. Even so, the timing of these inducements has to be just right. Are you already in the mood to think about that family brunch? Or have you just invited friends over - friends you really want to impress with your flair for entertaining? In other words, your frame of mind really does affect the purchases you make.

The internet is brimming with wonderful recipes. bbc.co.uk/food alone has thousands of recipes - and that’s just one website! But what if you could choose your recipes based on your current frame of mind? Just like you do with your music on Spotify? What if you’ve just left the gym and feel like having a vitamin-packed high-protein lunch? Or what if it’s the first really nice warm afternoon of the summer - the perfect time for a barbecue with friends?

The right combination

To meet this need, the shopper has to be provided with the right combination of ingredients. Here’s where retailers come in: they have to sense how shoppers behave and have a nose for what they want at a particular time. This means doing more than just providing a wide range of vegetables or offering discounts on certain items.

Simple is also delicious

A recipe doesn’t necessarily have to be complicated or require unfamiliar ingredients. You can turn out wonderful dishes using simple cooking techniques and a few basic products. Haven’t the Italians managed to put an international classic on the table that uses only three ingredients? Simple and delicious!

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

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