Inspiration & tips

This is Bella

'I'm Bella, and I was raised in the city. My friends and I like to get together at my parents' café at the end of the day. We do this two or three times a week. It's always nice to share what we've been doing - or just to sit back and enjoy what's going on around us. It makes me feel happy.'

Our sweet cherry and cherry plum vine tomatoes are exactly what Bella likes. For her, a special moment means enjoying a drink and a tasty snack with her friends on a terrace. Like Bella, every target group has its own lifestyle. Take Femke's generation, for example. Her life is all tied up with her family. And then there's Laurens who runs his own business... Each of them spends their day differently, and each of them has their own preferences when it comes to food.

Sharing insights
In the three videos we launched last month, we showed what these various consumers value. But it also showed how important it is to make the right tomato as attractive as possible for the right consumer. For us at Prominent, taking a peek into the daily lives of our most important target groups has generated many interesting insights and suggested many opportunities. The goal, of course, is to team up with our customers to improve the shopper's experience and optimise sales results.

Like to know more about Bella? Watch the video, and see what makes Bella happy.

Return to inspiration

Also have a look at

  • date 01 Nov 2017

    This is Femke

    Femke has a little boy named Sam. She knows how important it is to take good care of her family and to choose healthy food for them. She likes to serve simple delicious dishes the whole family will be sure to enjoy. For Femke, our vine tomato is the perfect choice. Why? Because it's delicious for preparing recipes like soups or pasta sauces. So this makes it easy for Femke to serve a meal her family will love.

    Like to know more? read more

  • date 22 Nov 2017

    This is Laurens

    Laurens owns his own business and leads a busy life. To relax, he likes taking a morning run in a scenic area near his home. It's great to get outside for a bit and clear his head. Laurens feels fit and tries to eat healthy foods whenever he can.

    Like to know more? read more

Follow us