Inspiration & tips

Did you know that tomatoes can make a substantial contribution to boosting the turnover generated by the produce section? By consulting with our partners in determining the right category strategy, and by providing a year-round supply of fresh top quality tomatoes, we help stimulate their sales. The following campaigns are good examples of this.

If you would like to know more about our ideas for the produce section, send an e-mail to or make direct contact with Wim van den Berg.

Activate the shopper to consume tomatoes at unexpected moments

With breakfast, for example. Curious about the positive effects?