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This summer, Prominent is coming to you!

A fresh smoothie with tomatoes? A funny tomato lollipop? Or a feast with tapas and pinchos? The versatile tomato is the perfect ingredient to eat at any time of the day. To inspire consumers, Prominent visited various locations with their own food truck, the Tomato Times, including a 2-metre bench! Check the new commercial that was launched on 25 June.

Consumers get creative with fresh ingredients

Just as the Kids Food Challenge, the new commercial is part of our campaign We Challenge You. Through this, Prominent inspires consumers to get creative and use fresh ingredients – especially tomatoes – to create new dishes. Of course, stimulating good health is a motivation, but having fun in the kitchen and the connecting factor of a shared meal are just as important.

The Tomato Times brings inspiration to various locations

Because of the corona crisis, restaurants and pubs remain (partly) closed, festivals are cancelled, and even a summer holiday abroad becomes a challenge. Therefore, Prominent makes effort to visit consumers. With the Tomato Times, our red food truck, we visited various locations in the Netherlands to inspire consumers with fun food options. Our tomatoes were transported directly from our greenhouses to the plates of pleasantly surprised passer-by’s

Versatile tomatoes, tasty at any time of the day

Through this challenge, we show that tomatoes are not just great in a standard salad, soup or (pasta) sauce, but also work well as a fresh and fun snack. A sultry summer asks for sunny dishes and the tomato is the perfect ingredient. And because today, consumers spend more time at home, it is up to us and our partners to help them on their way. Even if a trip abroad is temporarily suspended, Prominent and its Tomato Times, will still serve summer on a plate!

DOOR Partners / Prominent tunes into the summer vibe. Would you like to know more about our sunny campaign? Do not hesitate to get in touch with Wim van den Berg of DOOR Partners / Prominent: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.

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