The right tomato for the right consumer
It's all about making the right choices. On the shop floor, too. What's available in the produce section is often so diverse that shoppers don't know which tomato to put in their cart. That's where our category approach comes in.
We analyse what motivates consumers to buy tomatoes and we know what choices they make. As a result, we’ve come up with a shopper and category strategy that's just right for your situation and your customers. The goal is twofold: to perfect the product range and also increase the category turnover.
In three videos below we show what various consumers value. But it also shows how important it is to make the right tomato as attractive as possible for the right consumer. For us at DOOR Partners/Prominent, taking a peek into the daily lives of our most important target groups has generated many interesting insights and suggested many opportunities.
So many people, so many likes and dislikes! Would you like to know more about today's most important target groups and our approach to them? Send an e-mail to firstname.lastname@example.org or contact Wim van den Berg of DOOR Partners/Prominent personally.